The Third Eye

listed under Formal Events

You either love it or hate it… but you can’t ignore the idiot box! Television shows today
have evolved from the saas bahu sagas to a mélange of content, with the likes of Baalika
Vadhu, Roadies, KBC etc. There is something for everyone… Literally! This change in
content, perhaps, is the biggest transformation over the last few years. The question we
have is, WHY is there a sudden burst of variety and what is it that draws us towards these
shows? Simply put, why do people watch what they do? The Third Eye makes you go out
there and talk to the people, to answer these very questions. So put on your detective hats,
stick in a research feather, and snoop around for some serious insights!

The Third Eye will be conducted over two stages. Stage I is an online submission.
The teams shortlisted at the end of Stage I will be invited to the MICA campus during
MICANVAS 2011.

Prizes
First Prize: Rs 50,000+ Gift Vouchers
Second Prize: Rs 30,000+ Gift Vouchers

Deadline
Round 1: 18th October 2011, 11:59pm

Submissions are to be sent to:

thirdeye.micanvas2011@gmail.com

 

PDF: Micanvas 2011 - The Third Eye

Welcome to MICANVAS 2011

In its 10th year, India's biggest brand management festival is a celebration of the greatest minds in the industry, the best brains in the B-School circuit and the most superlative talent from Under Grad colleges. It's a battle ground to test your marketing mettle, win a dance-off and in between to simply sit back and enjoy some activity sports. Panel discussions, Choreo competitions, Managerial Events, Marketing Events, Media Events, Quizzes, Debates, Concerts, it’s all happening at MICANVAS 2011. Where will you be?

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