The concept of ‘Sustainable Marketing’ has emerged as an idea to strengthen the current marketing practices of a company. This notion is not just limited to Green Marketing, but even sustainability in terms of general wellbeing of the consumers, the business and the society in general.

Marketers are constantly considering various options to approach the idea of prolonged stability, to employ and to gain from Sustainable Marketing practices.  So, come out and help them. Leave aside your textbook definitions and give your fresh perspectives. Scratch your grey cells, and send in your key to this maze!

Participants are expected to explore the ways in which Sustainable Marketing can help build brands, customer relationships and achieve core objectives of the enterprise. The teams need to send in original (Secondary or Primary) research based papers in no more than 4000 words in length covering the above mentioned topic.

Prizes:

First Prize: Rs 15,000

Second Prize: Rs 7,500

The winning entries will be featured in the 2011 issue of MICA Communications Review.

Deadline:

31^st October 2011, 11:59 pm

Submissions are to be sent to: insight.micanvas2011@gmail.com

PDF: MICANVAS 2011 - Insight