We live in a society that’s totally addicted to brands, be it clothing, automobiles,
electronics or even food. When we are happy with the brands we adore them, when
they disappoint us we disown them, but some brands take the goal of self-actualisation
to another level; they have created a cult following for themselves.

To a businessman, seeing his brand demand a cult following is like achieving a state of
corporate nirvana. Presenting CULTIFY - an event intended to understand how these
brands have established themselves as a cult brand and strategize on how that can be
done.

So if you think you have it in you to transform a brand into a cult brand, demand an
unmatchable following and undisputed customer loyalty; then step up for the ultimate
cult branding challenge.

CULTIFY will be conducted over two stages. Stage 1 is an online submission round.
Teams will be required to submit a report in Stage 1. Teams shortlisted at the end of
Stage 1 will be invited to the campus to participate in the second round. The details of
the second stage will be made available to the shortlisted participants.

Prizes
First Prize: Rs 35,000+ Gift Vouchers
Second Prize: Rs 20,000+ Gift Vouchers

Deadline
Round 1: 20th October 2011, 11:59pm
Submissions are to be sent to: cultify.micanvas2011@gmail.com

PDF: Micanvas 2011 - Cultify