Keeping with the tenth year of the festival, the theme for MICANVAS 2011 is 'Foreverism'.

Foreverism is all about going beyond our boundaries, taking things to the next level and shaping a better future based on the trends of today. On a more tangible level, Foreverism seeks to provide light to - sustainibility and durability in business and human lifestyle, expanding markets, 'ethosnomics', evolving technologies and to debatable expert and student views for the dynamics years to come. It provides the opportunity to build brands with hopefully longer life spans through societal and technological developments, such as the rise of social media marketing.