MICA's annual brand management festival, MICANVAS is MICA's showcase of the managerial and the creative talent. Started in the year 2002, it has a perfect blend of formal & informal events, witnessing participation from top national and international B-Schools.

MICANVAS ensures participants have the option to remain engaged by way of events that test your mettle in the world of business management or by attending panel discussions that feature eminent industry personalities. Prominent industry professionals such as Santosh Desai of Future Brands, Harsha Bhogle, Prahlad Kakkar, Vinita Bali of Britannia Foods and Bhaskar Bhat of Titan have graced the event in the past.

Extending the learning culture, MICANVAS features workshops on diverse subjects and quizzes based on marketing. Along with this are dance events, karaoke nights and several other competitive fun activities. Adrenaline, the music concert, brings MICANVAS to a rocking close and has witnessed performances in the past from artists like  Kailash Kher, Mohit Chauhan and Indian Ocean.

MICANVAS 2011

Scheduled for the 3rd, 4th and 5th of November 2011, huge expectations and big hype has been built around the tenth edition of MICANVAS, which is something we promise to live up to. As is the norm each year, MICANVAS looks to grow bigger, comprehensively.

Our theme for this year is - Foreverism. Keeping with the 10th year of the festival, Foreverism is all about going beyond our boundaries, taking things to the next level, shaping a better future based on the trends of today. On a more tangible level, Foreverism seeks to provide light to – sustainability and durability in business and human lifestyle, expanding markets, ‘ethosnomics’, evolving technologies and to debatable expert and student views for the dynamic years to come.