Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous not for profit management education institution. The institute's vision is to be the pre-eminent communications management school. Its foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.

MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry.

Today, it is the alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses in companies like HUL, P&G, Leo Burnett, Mudra, Network 18, SET, Millward-Brown and others.